Spotlight Artist: Modernism - Walter Gropius, Mies van der Rohe, and Herbert Matter
With the advances of technology Modernism began to break through at the end of the 19th century into the beginning to the 20th century. Western society began to develop new ways to shape human culture and improve the constructed environment. Modernism covered many creative disciplines from design and art to influencing architecture, music and literature. The power of machines forced artists to strategically re-think their practice, the results were revolutionary and still inf
Spotlight Artist: Modernism: International Typographic Style or Swiss Style
Josef Muller-Brockmann Summary: Emerging from the modernist and constructivist ideals, the Swiss Style can be defined as an authentic pursue for simplicity – the beauty in the underlines of a purpose, not beauty as a purpose in itself. The principle “form follows function” became a battle-cry of Modernist architects after the 1930s. Swiss style characteristics and principles: Grids. Asymmetric layouts. Sans-serif typography. Precision. Geometric abstraction. Simplicity. Objec
